




From conception through all life's milestones, women have always had specific health needs. But throughout history, their requirements haven't always been heard, understood, or met. Our case study and pitch aimed to transform how pharmaceutical companies address women's healthcare needs. Working alongside our talented copy team, we developed a captivating brand vision through personas, print materials, presentations, and a custom website layout. The result was an exciting win for our team, delivering fantastic work that surpassed expectations.